Solarize
A toolkit for communities to speed up the clean energy transition!
1. Set Up a Solarize Committee: 3-5 Dedicated people
2. Name Your Campaign + Create Logo (Solarize ….)
3. Decide Length of Campaign (e.g. 3 months, ongoing)
4. Finalize Pricing/Discounts
5. Plan and Advertise your Solarize Kickoff Event (Create Posters/Infosheets)
6. Host Solarize Kickoff Event – Free Food + Education from Solar States
7. Sales Reps meet with Leads – show them Customized Proposals for their homes/businesses with Solarize Pricing and Branding
8. Plan other Solarize events – Educational workshops, Solar Open Houses, etc
9. Partner w/ Local organizations/businesses/institutions to promote the Solarize
10. Media Blitz – Near the end of Solarize promote it heavily – get media attention, use social media, email blasts,
11. Close the Campaign – Close all existing Opportunities – Tally the Contracts
12. Celebrate! – Plan an event marking the end of Solarize
1. Set Up a Solarize Committee
At least 3-5 Dedicated people – a successful campaign will likely take 10-15 organizers
2. Name your campaign and create a logo
Solarize Philly, Solarize Greater Media, Northwest Philly Solar Cooperative, Hunting Park Community Solar Initiative – the choice is yours!
3. Decide length of campaign
(e.g. 3 months) – start date, last date to sign contracts to get Solarize pricing/benefits
4. Finalize price, discounts, and / or donations
Many Solarize campaigns offer discounted pricing for participants. Others offer Referral Bonuses or Donations to non-profits or community organizations for each Lead or Contract signed.
5. Plan and Advertise a Solarize Kickoff Event
Create Posters and Infosheets.
6. Host Solarize Kickoff Event
Free Food + Education from Solar States!
7. Sales reps meet with leads
Reps show them Customized Proposals for their homes/businesses with Solarize Pricing and Branding.
8. Plan other Solarize events
Educational workshops, Solar Open Houses, Webinars, table at local events, etc.
9. Partner with local organizations / businesses / institutions
Promote the solarize at libraries, schools, churches, and through community groups.
10. Media blitz
Near the end of Solarize promote it heavily – get media attention, use social media, email blasts, community groups, etc
11. Close the campaign
Close all existing Opportunities – tally the Contracts, pay out Referral bonuses, and get clients installed!
12. Celebrate!
Plan an event marking the end of Solarize!
